Case study | Chatime
Chatime is a global teahouse franchise with 1,000 plus corporate and franchise stores in 38 countries including Australia, the United States, and Canada. With bubble tea as its signature product, Chatime dominates the Australian tea market with its distinctive purple branding and innovative marketing campaigns. Chatime is the fastest growing tea franchise in Australia, having opened over 125 “T-Breweries” in the past ten years.
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