May 23, 2019

Are retail HQs and stores suffering a communication breakdown?

A recent RetailWire article explores the communication gap between the head office and frontlines employees. The article cites WorkJam research:

A 2017 white paper from digital workplace provider WorkJam based on a survey of 250 store, district and regional leaders across the U.S., found both technology and execution issues plaguing internal communications:

  1. Forty-six percent of managers indicated the primary way their head offices inform hourly staff about new store processes, products and promotions is by communicating these details to managers only;
  2. Twenty-six percent indicated their companies convey such corporate information through flyers posted in communal store areas;
  3. Only 11 percent of managers indicated their retail employers offered digital access to frontline associates;
  4. Only four percent said their stores use a corporate-sanctioned app to facilitate internal communications;
  5. Fifty-five percent of managers said that the head office rarely or never recognizes employees from their store for doing good work.


Recent Posts

Jan 16,2023

WorkJam Partners with NRF Foundation

WorkJam, the world’s leading digital frontline workplace, today announced that it has partnered with the NRF Foundation to support the nonprofit organization’s RISE Up employee training and credentialing program.

Jan 16,2023

Global Survey about the Frontline Employee Experience