More Than a Meal: Digitizing a Culture of Giving

How a global restaurant brand used WorkJam to simplify execution, scale culture, and eliminate complexity

Company:
Leading global restaurant brand with multiple concepts under management
Scale:
2,300+ locations across 11 countries; ~50,000 frontline associates
Challenge:
Fragmented communication and fundraising task coordination

Introduction

With over 2,500 restaurants worldwide, this global restaurant operator has facilitated more than 230,000 community events and driven over $19 million in local fundraising through a signature giving program. These events are about more than food—they’re about forging stronger local connections.

Yet behind that purpose-driven mission was a tangled web of disconnected systems. Only 1 in 5 associates had corporate email access. Managers manually tracked dozens of event triggers, with fundraising requests easily lost in the shuffle. Without a unified platform, leadership had limited real-time insight into planning, staffing, or event execution.

To solve this, the company needed a single, reliable digital front door where every associate—from front of house to leadership—could stay aligned on what mattered most. That solution was WorkJam

The Challenge: Fragmented Communication & Engagement

  • Email reached just a fraction of frontline employees, limiting cultural and operational reach
  • Fundraising efforts required manual tracking of 40+ event trigger types
  • Disparate systems for operations and community engagement created missed tasks
  • General managers had no consolidated view of upcoming events or performance metrics

This fragmentation not only hampered their signature community programs but also created inefficiencies in critical daily operations like food safety audits, promotional rollouts, and ensuring brand consistency across 2,300+ locations.

Featured Products

Employee Communication
Task Connect
Integrations

We are really focusing on bringing everything into one digital front door for our operators… We want the high visibility, high execution and seamless workflow that’s going to make their entire process easier.

— Operational Excellence Project Manager

The Solution: A Phased Digital Transformation

Phase 1 – Building a Foundation of Operational Excellence

  • Digitized core operational processes including brand compliance audits and new product training.
  • Assigned and tracked critical tasks for hourly food safety checks, store opening/closing checklists.
  • Compliant communications using advanced punch-based fencing of content and assets.

Phase 2 – Unified Communications

  • Rolled out WorkJam as a single digital hub across the workforce.
  • Achieved 95% associate activation with consistent usage.
  • Launched a dedicated internal feed to broadcast culture content and company news to 50,000 employees.

Phase 3 – Custom Community Integration

  • Integrated 40+ event triggers using out-of-the-box WorkJam Extend APIs.
  • Tasks are now automatically generated based on community event activity.
  • Deep linking enables direct navigation between systems without added complexity.

“We built an integration using out-of-the-box Extend APIs… It was pretty straightforward and easy. We did it ourselves.” — Implementation Consultant

Phase 4 – Task Connect (Future State)

  • Future plans include automatic task closure when community activities are completed, creating bidirectional workflows.
95%
associate activation
85%
task completion (up from 50%)
40+
fundraising triggers driving WorkJam tasks
30 min/day
saved per manager
$300K+
in annual estimated savings from eliminating paper

The Impact: Operational Efficiency with Cultural Reach

The customer replaced fragmented systems and manual processes with a single, streamlined digital hub to lay groundwork for broader success. Associates began relying on WorkJam for their most critical operational tasks—from hourly food safety logs and store opening checklists to verifying promotional rollouts and completing bite-sized training modules.

Operational Excellence

Associates became highly engaged with the platform to manage critical daily tasks:

  • Replaced fragmented systems with a streamlined digital experience.
  • Eliminated email-based task management for fundraisers.
  • 30 minutes saved per manager per day.
  • $300K+ annual savings from reduced manual processes.

Engagement & Culture

  • Task completion improved from 50% to 85%.
  • 95% activation ensures culture and operations messaging reaches nearly every team member.
  • Cultural content consumption increased as digital task adoption scaled.

“As soon as our task completion rate started going up, all of our reaction rates on our posts started going up because the ripple effect of WorkJam started spreading throughout our locations.” — Operational Excellence Project Manager

Community Impact

  • 230,000+ community events facilitated.
  • $19.3 million raised through local giving efforts—now executed with real-time visibility and consistency.

With task completion for daily work surpassing 85%, WorkJam became the single source of truth for a highly engaged audience. This foundation of efficiency and reliability made it possible to scale the company’s unique culture of giving, ensuring that purpose-driven messaging and community initiatives reached and resonated with nearly every team member.

A Consistent, Connected Future

This global restaurant brand has fundamentally transformed how it connects daily operations with its mission of community service. What once felt disconnected now feels united: frontline associates are informed, empowered, and inspired to give back. Through WorkJam, a culture of generosity has become a digital, scalable experience—reaching every team and every neighborhood served.

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