Managing a frontline workforce is no longer enough. Today’s frontline environments are complex ecosystems—retail stores, distribution centers, quick-serve restaurants, hotels, and healthcare facilities—all operating at high velocity, with constant change. To keep pace, you need more than scheduling tools and basic communication. You need orchestration.
At WorkJam, we define orchestration as the ability to bring together personalization, intelligent workflows, deep integrations, and real-time insights across site-level systems into a single platform. Orchestration ensures that work doesn’t just get assigned—it gets executed in the flow of operations, with precision and consistency.
Traditional workforce management means pushing out shifts, sending emails, and hoping tasks get done. Orchestration, powered by WorkJam, means:
Circle K is a great example of this orchestration in practice. By integrating Qualtrics with WorkJam, they connect customer feedback directly to frontline workflows. If a customer satisfaction (CSAT) score drops, a task is triggered in WorkJam within minutes—prompting the right associate or manager to investigate and respond. This closed-loop process ensures customer issues don’t linger and are resolved with speed and accountability.
Take Marks & Spencer as an example. By using WorkJam Task Management, managers save an average of 45 minutes per week because all KPIs and task completion data are surfaced in a single pane of glass. Multiply that across 4,500 managers, and it’s a massive labor savings that’s being reinvested back into coaching staff and serving customers.
This is the difference between managing and orchestrating. One is reactive. The other is proactive, intelligent, and transformative.
Orchestration only works if it’s easy to govern. That’s why WorkJam makes the admin experience best-in-class:
Take Travel Centers of America as an example. With diverse business lines including convenience stores, quick-serve restaurants, fuel stations, and repair shops, TA uses WorkJam to easily manage targeted communications. Admins can send the right update to the right audience—whether that’s a QSR associate, a mechanic, or a cashier—with just a few clicks. That precision keeps communications clear, relevant, and effective across an incredibly diverse frontline workforce.
Frontline employees don’t want another system—they want simplicity. WorkJam is designed so they can:
In short, orchestration empowers employees to focus on serving customers, not chasing down information.
When you orchestrate your workforce, you unlock measurable ROI:
Frontline excellence isn’t achieved by simply managing schedules and tasks. It’s achieved by orchestrating an ecosystem where personalization, workflows, integrations, KPIs, and communications all work together.
Marks & Spencer has already proven that orchestration saves time and improves execution at scale. With WorkJam, you can do the same—transform your frontline from managed to orchestrated.
One app. One team. Better results.
