At NRF 2025, Circle K joined WorkJam on the Big Ideas stage to reveal how they’re transforming real-time customer feedback into action, driving superior frontline performance and customer satisfaction. 

Key takeaways from the session: 

• Leveraging digital communication tools to create a culture of agility and resilience at the frontline. 

• Closing the feedback-to-action loop to improve both customer and employee experiences. 

• Equipping frontline leaders with insights and strategies to inspire teams and adapt in today’s fast-paced environment. 

“The value really comes with standard and timely communication. You may have that 3rd shifter that never sees the store manager, or very briefly in the morning. The standardized communication makes it so that it’s not a telephone game where only part of the message gets portrayed. In decreasing the use of email, we’ve been able to save time for the store managers, because we want them to manage, not just work at the store, so they can spend more time with employees and customers.”

– Jennifer Karras, Director of Operations Excellence, Circle K

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