Internal communications are essential in any organization. A company can’t function well if team members are unable to relay information to each other.
In the business realm, internal comms typically come in two forms: organizational and operational. In Gartner’s recently published Market Guide for Employee Communications Applications (ECA).
Gartner differentiates organizational and operational communication as follows:
Organizational communication refers to messaging that’s top-down in nature. Examples include:
Meanwhile, operational communication is described as mid-level internal comms that are “constrained to a functional area of the business.” Examples include:
Organizational and operational communications are distinct from each other, as they have very different objectives. However, this doesn’t mean that they need to be implemented on separate platforms. When organizational and operational communications are siloed, you lose adoption, reach, and transparency.
As such, companies must strive to combine these types of internal comms. Doing so maximizes the impact of your messages and the results your teams can achieve.
Here’s how:
Easier access to information. When organizational and operational communications are on the same platform, you’re able to centralize information and give teams a single source of truth. This makes it easier for staff to access and retrieve info, documents, and other resources necessary to do their jobs (as opposed to relying on separate systems).
The ability to target specific employees or groups. With the right solution, company leaders and managers can streamline audience segmentation. Since all employees are on the same platform, you can efficiently group team members and target messages based on their role, location, and other parameters.
Influence the hierarchy of information. A comprehensive internal communications platform can also enable you to set the hierarchy of messages in your organization, ensuring that team members receive important information.
WorkJam’s robust platform enables companies to unlock all of the above benefits. Our digital workplace combines organizational and operational comms and can help guarantee that information is relayed in the most efficient and effective manner.
So whether you’re communicating company-wide policies or need to train a small group of employees, WorkJam can help you deliver. With features such as precise targeting, chatrooms, and direct messaging, you can see to it that no message slips through the cracks.
Plus, reporting and analytics allow you to measure the reach and impact of your internal communication efforts.
Download your copy of Gartner’s Market Guide for Employee Communications Applications
If you’d like to learn more about employee communication applications and need insights on how to navigate the ECA market, you can get a complimentary copy of Gartner’s report below.
If you’d like to learn more about employee communication applications and need insights on how to navigate the ECA market, you can get a complimentary copy of Gartner’s report below.
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