WorkJam commissioned Forrester to conduct a first-of-its-kind frontline worker study.

At NRF 2023, guest speaker Dr. James McQuivey, VP, Research Director at Forrester shared insights and trends from their research.

73% of decision-makers say digital transformation initiatives have not yet reached the frontline. Dr. McQuivey outlines how frontline employee investments, and lack thereof, impact business outcomes — 74% of retailers with mature employee experience (EX) strategies achieve double-digit revenue growth year over year, compared to only 49% of retailers with low-maturity EX strategies.

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