Interview with Steven Kramer CEO of WorkJam on Frontline Retail Workforce Tech

WorkJam, announces an expansion of its strategic collaboration with Google Cloud to deliver enterprise-ready AI solutions built specifically for frontline teams. WorkJam already offers AI Agent, powered by Google’s Gemini models and cloud infrastructure, which is revolutionising how frontline organizations operate—bringing intelligent automation, productivity, and engagement to a new level and this feature will be the first of an innovative road map that will be AI-driven.

WorkJam has released new survey findings showing that UK retailers fear a looming workforce crisis. Over half (53%) have already frozen recruitment due to government budget pressures, and nearly 60% expect to make redundancies within six months. As frontline teams face growing pressures, 76% of retailers admit their workforce management needs improvement, yet many still lack basic tools to support staff, optimise scheduling and relieve pressure on managers.