How WorkJam Fuels a Great Customer and Frontline Experience

Case Study | Global Petro Franchisor

WorkJam is a comprehensive digital frontline workplace that enables franchise organizations to securely deliver communications and training to frontline staff while maintaining strict compliance with co-employment labor laws.

The Franchise Communication Challenge

For this global convenience store and petro franchisor, the brand’s frontline workers are not direct corporate employees. Consequently, corporate headquarters was precluded from accessing frontline contact information. It was nearly impossible to ensure franchise associates had the tools and training required to meet the brand’s high customer service standards, leading to exceptionally high employee turnover.

The WorkJam Solution

Trusting WorkJam’s deep expertise in the complexities of the franchise environment, the organization deployed a unified digital workplace. WorkJam opened a direct, secure line of communication with franchise associates while remaining in full legal compliance. This transformed the workforce into an informed, engaged extension of the corporate family.

Global Expansion & Key Results:

• Massive Global Scale: Following excellent initial results, the operator expanded WorkJam across multiple countries, successfully navigating 25 different languages, distinct regional legal requirements, and tailored branding capabilities.
• Targeted Communication: Utilizing advanced audience routing, communications became clear, open, and engaging, bringing disparate franchise staff together around a shared brand purpose.
• Integrated Learning: WorkJam delivered SCORM-compliant courses directly to mobile devices, ensuring every associate had a clear understanding of operational standards without the need for a legacy back-office computer.